Cox Media San Diego, a sub division of Cox Media, the advertising sales division of Cox Communications.
Cox Communications Inc. is the third largest cable entertainment and broadband services provider in the country. Best known for pioneering the bundle television, Internet and communication services, Cox is widely acclaimed for its excellence in customer care and commitment to diversity. Cox Media is the advertising sales division of Cox Communications Inc.
Cox media is the partner you need for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more efficiently and more effectively. From broad reach, highly rated programmes to laser sharp targeting of a specific audiences, Cox Media San Diego is focused on developing customized marketing solutions that maximise our client’s returns on their investment.
Local cable television advertising can be highly effective and very affordable. If you have a product or service that can be visually demonstrated, television can work wonders. Americans on average watch nearly seven hours of television per day and over half of them have cable TV. Cable television has the audience, and can without a doubt benefit your company if you choose to advertise there. The new technology of digital cable will be able to offer you amazingly low cost, highly targeted advertising opportunities.
You will be able to target your advertisements down to a local neighbourhood level for as little as five to twenty dollars for a thirty second spot. You can even target specific customers with the help of digital cable, which means you can run your advertisement on the channel of you choosing, all you will need to do is decide who you want your products to be bought by and choose what channels your audience will be most likely to watch, it could be the Family Channel, The Weather Channel or MTV.
Choosing which media or type of advertising to use is sometimes tricky for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-effective for small firms, although some national publications offer regional or city editions. Metropolitan radio stations present the same problems as TV and metro newspapers, however, in smaller markets, the local radio station and newspaper may sufficiently cover a small firm’s audience.
That’s why it’s important to put together a media plan for your advertising campaign. The three components of a media plan are as follows:
Defining the marketing problem
Do you know where your business is coming from and where the potential for increased business lies? Do you know which markets offer the greatest opportunity? Do you need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists?
Translating the marketing requirements into attainable media objectives
Do you want to reach lots of people in a wide area, to get the most out of your advertising dollar? Then mass media, like newspapers and radio, might work for you. If your target market is a select group in a defined area, then direct mail could be your best bet.
Defining a media solution by formulating a media strategy
Certain schedules work best with different media. For example, a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market you’re trying to reach.
Advertising media generally include:
- Television
- Radio
- Newspapers
- Magazines
- Outdoor billboards
- Public transportation
- Yellow Pages
- Direct mail
- Specialty advertising, using items such as matchbooks, pencils, calendars, telephone pads, shopping bags etc.
- Other media (catalogues, samples, handouts, brochures, newsletters etc)
Whatever your advertising needs are Cox Media San Diego, can help you improve any your product or service with the various mediums available to them. Whether you are introducing a new product to the market or promoting an old one, all your advertising requirements will be met with the help of Cox Media San Diego.
